How can you avoid libel?
Answers:
Don't enunciate anything about someone or anyone that isn't the truth.
Libel is aphorism stuff that is not true to weaken the reputation of that company or person.
If it's the truth, next it's just the truth, whether they similar to it or not.
Don't lie back, don't name name, and don't publish. Make sure you can back up any statements you engender with witnesses or documentation.
The easiest and best defense for libel is the truth.
You can't libel someone if what you are saying is the truth, even if it is vilifying.
It can still be defamatory, but as long as it is the truth, consequently it is not libel.
The other easy tip to remember is that feelings is clearly protected speech, so if you make a statement and kind it clear that it is your opinion and not an untrue recitation of reality, then you will be protected.
The other factor that makes libel defense easier is if you can somehow tie the subject of the statement to person some kind of 'public integer.'
For public figures the standard of proof of libel is escalated by the necessity to prove the libelous statement be made will either bad feeling aforethought or reckless disregard for the truth.
Don't put anything in writing.