Is a referral incentive program trial?
Our agency has not done a great assignment in times gone by of asking for referrals. Part of to be exact because prior to last August the agency solely consisted of my in-laws and they didn't have time to work on plentifully of extra accounts. To help increase referral we are getting ready to launch a referral incentive program that will run from in a minute until the end of the year. Anyone that refers an story to us will receive a $15 gift card if we write the narrative. The store or restaurant for the gift card is even so to be determined. Is this legal or would it be considered rebating? This program would be available to adjectives of our contacts. We are a property and casualty insurance agency in North Carolina. Thanks for your oblige.
Answers:
Some states have dollar ends ($10, $15 or $20). Check with your state's insurance department. They would much to some extent answer you now past you brake a law.
I cogitate North Carolina is strick with this stuff.
I think this is a form of rebating, as you ONLY bestow the gift card if you write the report, AND, it's not like a "finders fee" that you simply pay to licensed agents.
That's my gut sentiment - but check with your local agents association and achieve their feedback as well. Heck, phone up your state insurance department anonymously, and ask THEM.
Check out the article below from Jim Long. It sounds alright, but from the referrer's perspective, you might want to give them a contribution card regardless since they have no control over the situation. Also qualifying what a referral is will increase the feature of the information you get - a personal memo or phone call from referrer to the referred - not freshly a list of name and numbers.
Email me if you are in the Raleigh nouns or East, I'd like to relief more.